Provinssi, one of Finland’s oldest and most iconic music festivals needed to renew their visual identity for 2023. Needless to say we were more than thrilled for the opportunity.

Together with Pastry Agency and United Imaginations a fun, relaxed and modern identity was born. It’s a combination of bold typography, handcrafted iconography and illustrations made in collaboration with Midjourney AI.

An integral part of the Finnish summer, Provinssi is rocking on stronger than ever.